Sourcing & supplying the freshest stock from the entire East Coast
Logistics is a critical factor in ensuring that fresh product is offloaded and delivered to both local and export markets in as short a period as possible. Through using our own fleet of trucks and through our partnerships with local freight companies and freight agents we can ensure that product can reach its destination in a 12-36 hour timeframe.
Premier fish grading
Grading and sorting of tuna is a critical factor in the selling process. All product is individually graded and inspected to make sure it complies to agreed standards and requirements of our customers. It is through constant communication and understanding of the product requirements of our customers that allows us to deliver exactly what they require.
Over 30 years of international sales & support
Having been involved in the fresh Tuna fishery for over 30 years we have a deep understanding of the factors that yield success. We have developed strong strategic relationships with our customers, and continually work with them to take advantage of the changing nature of the fishery and market trends.
Local & international markets
Through our strong relationships with our suppliers we have developed a network of customers on both the local Australian and international markets. Our commitment to meeting customer requirements of the highest quality and freshest product has positioned us as a market leader in the supply of Tuna and Swordfish.
Upscale Seafoods acts as a fish receiver, processor, and marketer of products for a number of vessels operating in the ETBF.
At our export-approved processing facility, with full HACCP accreditation, in Coffs Harbour, our trained staff hand-select, grade, weigh, pack and ship the product to its intended destination locally and internationally. We particularly pride ourselves on our meticulous grading system.
We have an export facility along with the required infrastructure for transporting and marketing the product on the domestic and export markets with the necessary accreditations from AQIS (No. 3453), AFMA (No. 2563), NSWFA (No. 19851) and MSC certification, meeting the industry’s highest standards, thus ensuring that our customers receive the best products.
Owned by Cathal & Lorna Farrell, Upscale Seafoods (Pty) Ltd has been in operation since April 2004, shortly after their arrival in Australia.
Cathal and Lorna are both vastly experienced in managing successful businesses and now run Upscale Seafoods together.
Cathal has been involved in the fishing industry for over 35 years. He was a director of Blue Continent Products (South Africa), a trading and marketing company with annual turnover in excess of AU$150 million.
Lorna has been a successful business owner for as many years, and previously worked as Officer-In-Charge of Forex at an international bank in South Africa.
Lorna, is the Managing Director of Upscale Seafoods (Pty) Ltd and Cathal, the General Manager. Cathal was appointed to the Eastern Tuna Management Advisory Committee as an industry representative in 2007.
Upscale Seafoods is a family-run business which includes son-in-law, Gerard Martin (Operations Manager) and daughter, Nicole Martin (Accountant), who bring with them their professional qualifications, experience, business skills and work ethic.
Reach out to our team and we will be in touch.